todd's got science but makes no sense

By Todd Stadler · Tuesday, October 9, 2001 5:59pm

My friend Gerry has of late taken to eating Hostess products chilled in his freezer.

He says he got the idea from the Ding Dong box. I guess they taste just as good cold, and you have the added bonus of them, um, being cold, too.

I mentioned that I'd noticed other desserts - cookies and such - promoting the idea of being served cold on their packages at the supermarket.

We were talking about why this idea seems to be so popular of late when we realized that the realm of food science has taken a dramatic step forward.

Clearly, someone had realized that if you take confections - cakes, cookies, and the like - and cool them sufficiently, then you see the effects of superconfection.

And in superconfectivity, fat (aka "taste") particles are able to travel more freely, directly to your tongue, resulting in an increase of gustatory sensation.

The superconfecting treats also float over magnets, which is cool.