[untitled #470]
By Todd Stadler · Monday, February 17, 2003 5:44pm
You know, the first thing that I think when I see the business name Axscents for Home is "ack!" My brain freaks out, unaccustomed as it is to seeing the sequence "xsc".
After a bit, my brain calms down, deciding that, for whatever reason, this must be an attempt to indicate the juxtaposition of the "k" and "s" sounds, although in a very uncool, or at least counterintuitive, way.
But then my brain immediately freaks out again, as it has decided that this is a compound word composed of the smaller words "ax" and "scents".
As one who has seen enough slasher flicks, I know that "ax" equals "blood", which makes this name unsettlingly redolent of human carnage, and not "products to help you relax, or ... impress your guests."